The Content: Your first ranking factor is the type of content you’re posting.If you want more eyeballs on your Reels, you need to knock all four other ranking factors ( confirmed by Instagram) out of the park. How The Instagram Reels Algorithm Ranks ContentĪs I mentioned earlier, timeliness only plays a small part in your success on Instagram. The more you experiment, the better your baseline data and you’ll walk away with an accurate snapshot of your audience’s online habits. Try a post in the early morning, schedule a Reel at lunchtime, and throw in one in the evening.Īlways posting on Monday, Wednesday, and Friday? Switch it up. If you’re always posting at 6 PM, it’s hard to know if there is a better time for maximum engagement.įor the next month, I challenge you to play around with your posting schedules. Remember, the data points Instagram and Later use depend on your posting history. Step 3: A/B Test Your Posting Timesĭon’t be afraid of a little experimentation.□ Instead, you would need to post at 4:00 PM CAT to snag the first scrolls of your Los Angeles followers. You’re not getting the majority of your international audience at the prime morning slot Later recommends. If you post at 6 AM Central African Time (CAT), that’s 8 PM in Los Angeles. Is your following based in Los Angeles, but you’re in Cape Town, South Africa? That time difference is going to affect when you post content. Step 2: Check Where The Majority of Your Audience Is Located & Awake If you have more than 100 followers, it enhances your predictions by using data like your followers’ activity, demographics, industry, profile statistics, and more. Later doesn’t only look at your previous Instagram posts to predict your engagement rate. Once you activate it, the app will show you the best times on your calendar, making it ridiculously easy to choose the right time for your account. If you’re using a social media scheduler tool like Later or Plann, you need to switch to a Creator or a Business profile to access more in-depth audience insights.įor example, on Later’s Creator, Starter, Growth, and Advanced plans, you’ll get access to the Best Time to Post on Instagram tool. It’s where you can find juicy information about your audience (like age and location), top-performing (and worst-performing) posts, and when your audience is most online. Specifically, the Instagram Insights tab. The number one reason to make the switch? Step 1: Switch to Business or Creator Account Ready to put your sleuth caps on? Here’s how to find your unique time to post on Instagram Reels. Sure, you might find some overlap between your analytics and Later’s, but there might be outliers. It’s different from the exact data for your unique account. Just because the median best time to post is 6 AM doesn’t mean that will work for your target audience. You still need to look at your account’s data. The Later study is a good reference point, but it’s not set in stone. How to Find Your Unique Best Time to Post on Instagram Reels Grabbing users at their first scroll of the day (regardless of when they open the app).Less competition (most posts are shared in the late morning and early afternoon).In fact, Instagram confirmed that the number of interactions within the first 30 minutes no longer determines a post’s ranking on the Home Feed.Īnd that means an early morning posting strategy is the most effective. While it’s a good strategy to post when your audience is most online (hello, timeliness ranking factor!), it’s not the end game. What does this data mean for your business account? The worst times to post on Instagram are: …But are there posting times you should avoid? Yup! The Best Time to Post on Instagram Reels in 2022 (According to Later)Īccording to Later’s research, the best times of day to post on Instagram are:īesides those post times, the 35 million global Instagram accounts analysis revealed that the best day to post Reels is Saturday or Sunday. Keep reading to find out how to use both options and give your Instagram Reels a strong engagement kick in the right direction. A deep dive into your Instagram analytics to find out when your audience is most active and ready to engage. A report from social media management tool analyzed 35 million posts to find the best time to post on Instagram for every day of the week.You see, there is no simple copy, paste answer, but there are two ways you can find your optimal times. It’s a question that floods my DMs at least a couple of times every week. When is the best time to post on Instagram Reels?
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